Club Kids, Group 3

For the group: pick one tonight

Three ways Domi could look.

Lamplight

B1 Lamplight

The home. A soft, round serif and a lamp for the dot on the i: classy, warm, a little cheeky.

Neon number

B2 Neon number

The night. A neon script under a neon roof, glowing on dark burgundy: mysterious and cheeky.

Collective

B3 Collective

The glow. A wide wordmark in an orbit with a star, cream on a warm, grainy sunset gradient: euphoric and a bit Y2K.

Tap a direction to see the whole deck in it, or use the switch at the top. Keys 1, 2 and 3 do the same.

A grown-up house party, one night at Yellow House.

In Latin, domi means "at home".

Yellow House, Houthavens · Friday 18 December

Get to know Domi in 5 questions

Then the practical part: finances, timeline, and who we are.

1

Why?

Question 1 of 5

Mission and vision

The soul of a houseparty, with pro sound and an epic venue

  • A special experience, from the invite to the morning after
  • Intimacy and a feeling of trust through friends of friends
  • Stay for the music or go on sidequests with your new friends
2

For who?

Question 2 of 5

Audience

A bit tired of the average club night.

Young, international, busyGood tasteUnique music, unique nightsIntentional, surprising, sincere
The Kinker Crew

The Kinker Crew

Three housemates, one group chat, zero quiet weekends.

Pre-drinks at ours. After that, we'll see.
The Open Table

The Open Table

Four friends from four different worlds, and always room for one more.

Bring whoever. By midnight they're one of us.
The Sunday Club

The Sunday Club

Busy weeks, healthy habits, and one night out they never skip.

Go hard on Saturday, sauna on Sunday.
The Afterparty Society

The Afterparty Society

Creatives who don't plan the night. They let it happen.

Good music, better people, same energy.

Personas from the group's doc. Photos are illustrations.

3

What's unique?

Question 3 of 5

Concept

For one night, Yellow House is a house.

Bar → Kitchen Main room → Living room Balcony → Upstairs Terrace → Garden
Look after each other.Respect the house.Leave room for everyone.
4

How will we show it?

Question 4 of 5

Art direction

Lamplight

A soft, round serifCream, burgundy, poppy, lamp orangeLamplight, shot on film
Lamplight

References from the group: Nikita and Sina.

Marketing and promotion

You coming over?

visual contextintriguetension
Instagram, refined and sleek.
who's coming friday?
bringing two friends
see you at the door
flowWhatsApp
A community layer in flow and WhatsApp.
Personal invites, then word of mouth.
5

How will it feel and sound?

Question 5 of 5

The Domi experience

Normal things, made special. Domi style.

The Domi Hotline: call for the password.
The Domi Hotline: call for the password.
House rules: look after each other.
House rules: look after each other.
A bathroom worth the queue.
A bathroom worth the queue.
Pizza at the door at the end of the night.
Pizza at the door at the end of the night.
Disposable cameras on every table.
Disposable cameras on every table.
Lost and found, posted the next day.
Lost and found, posted the next day.

Production and sound

The music leads.

130140bpm
HouseTranceElectro90sOne headliner, our in-house DJs
Void soundCDJsTechnicsLED ring

Yellow House brings the sound. We bring the living room.

Finances

€400, spent like a house party.

Common Culture gives us €400. We plan it in five pots, and whatever we can bring from our own homes, like the lamps, costs nothing.

The split per pot is set by the budget team (Josefin and Niels).

€400
Artistto set
Side programmeto set
Marketingto set
Productionto set
Unforeseento set

Known so far: flyers and posters at €50 per 100. The full table is in the handout.

Timeline

Road to Friday 18 December.

Wed 28 Oct

Pitch: we ask for Yellow House.

From 2 Nov

Content making, artist shortlist.

From 16 Nov

Campaign live: teasers, poster, RSVP.

From 23 Nov

The film and the first portraits.

From 30 Nov

Line-up complete, call sheets out.

From 7 Dec

Last push: camera roll, reminders.

Fri 18 Dec

Domi.

Built on the Club Kids planning: two weeks of content making, then the campaign goes live, then the line-up, then the push.

There's room for you.

Give Domi Yellow House on Friday 18 December, and we'll open the doors.

J
JosefinSocials and copy, budget
S
SinaSocials and content calendar
N
NikitaCreative
D
DimaCopy, artwork and video, invites
J
JulianArtwork and video, run sheet, venue, production lead
B
BastiaanLine-up and artists
D
DanielLine-up and artists
F
FredSide programme
N
NielsSide programme, budget, venue, production lead

This direction

B1 Lamplight

The home. A soft, round serif and a lamp for the dot on the i: classy, warm, a little cheeky.

Cream
#F3E9DA
Burgundy
#4A0F1C
Poppy
#E0402B
Lamp
#F28C28

Type: DM Sans · Fraunces
Lamplight